Skip to main content
Screenshots of GenPop on desktop and mobile

GenPop is a digital magazine from Ipsos that offers insights and projections based on market research. Ipsos the forth largest market research firm in the world.


Create a website where Ipsos experts in the United States and Canada can communicate insights and research findings to a general consumer base instead of B2B.


I was the design and technical lead for this project.

  • Web Design
  • Custom Web Development
  • Design documentation
  • Competitor analysis
  • User Training and documentation
  • Implementation and deployment
  • Competitor Analysis
  • Analytics
Screenshot of genpop on a tablet
Design Documentation


I had to wear many different hats for this project. In order to keep things on track and to ensure clear communication, I prepared design documentation that included high-fidelity wireframes. This was used to communicate the initial design and function of the website to the project stakeholders.

The timeline for GenPop was extremely aggressive (less than 60 days from start to launch). Feedback through this process helped define a solid design foundation.


GenPop was launched March 2017 and has exceeded expectations. The website is seeing tremendous growth in terms of visitation and expert contribution. Ipsos has adopted this style of communication across current and future communications.

GenPop on a smartphone and laptop